Looking at how to grow an online business for free? Yes, it’s easy.
If you are just starting a business, spending a lot of money doesn’t seem to be a viable option. You cannot afford to spend a fortune at the beginning stage of your business with a small budget. In reality, you can grow your small business online without spending any money at all. You just need to use your expertise, efforts, and a quick read of this article.
Let’s discover the 5 Free Ways & Tips on How to Grow an Online Business for Free. They will surely boost the online presence of your business and result in a good earning over the Internet.
1. A Right Platform with Right Design -
The biggest thing while starting a small online business is choosing the right platform to build your website. A right platform is critical for the growth potential of a small business. WordPress is the most popular website builder and a good option for any small business.
Apart from choosing the right platform, your website should be visually appealing as well. Users will not take your business seriously if you don’t have a website professionally designed. Getting a professional to design your website can be expensive.
- Choose from the best themes for your website.
- Use different page builders to create custom designs.
- Keep your design and layout balanced and properly separated by using grids.
- Use appropriate colour choices, graphics and good visuals.
- The website should have easy navigation and functionality.
- Don’t overstuff your homepage with a heap of untidy content. It can confuse search engine bots for optimization.
- Optimize your site for speed and reduce your website's page load time. Even a one-second delay can make visitors leave your website.
- Make your website mobile-friendly and optimized for images.
2. Content is the King -
Nowadays, content is central to the success of any website. The popularity of any website depends on the quality of its content. One needs to create a unique, engaging and high-quality content whether it’s for a company blog or a product description. The content must be informative and meet the demand of the users of the website.
With an increased focus on content marketing strategies, the content should also be optimized for search engines like Google. Quality content is even far better than an advertisement since users have now stopped paying attention to the vigorous advertising messages on sites.a
- Content should be unique, entertaining and informative.
- Sentences should be grammatically correct and accurate.
- It should be simple and easily readable. Avoid big sentences and big paragraphs.
- Bullets, Headings and Images should be properly included to increase the interest of readers.
- Content should comply with the latest trends and technology. It should always be Revised & Updated.
- It should use proper keywords and optimized for search engines like Google.
- List Item #3
3. Social Media Integration -
In today’s world, social media is the most powerful tool to promote your business. Social media is very effective in reaching out to thousands of potential customers without actually spending money. It’s free to create your business profile on social media platforms like Facebook, LinkedIn, and Instagram. However, just creating a profile isn’t enough. You have to engage your audience with an excellent strategy and consistent efforts.
- Build a strong Instagram following
- Be active and engage your followers consistently
- Share unique, attractive and informative content on your page
- Use interactive images, videos and graphics to get higher engagements
- Post them with the most relevant and popular hashtags on Instagram
- Use strong Call to Action (CTA) in your bio or images that will make the followers reach your business
- Keep promoting your business idea and grow day-by-day
4. Get Organic Traffic from Search Engines -
The term “organic traffic” is used for the visitors that land on your website because of unpaid search results. These are visitors coming from search engines like Google. With paid traffic, visits are generated by paid ads. But with organic traffic, you don’t have to spend any money. Visitors come to your website for free.
And to get this organic traffic, SEO is the ultimate answer. Search Engine Optimization (SEO) is the strongest backbone of any website. It focuses directly on improving organic traffic and improved positioning in search results. You can optimize your website for search engines by learning basic SEO.
- Create SEO-friendly content
- Content should be keyword optimized to attract search engines
- Title, URL & Meta Description should include Focus Keyphrase
- Image SEO - Proper Alt Text for every image
- External Linking - Earning links from authoritative websites to build trust
- Internal Linking - To create a link chain to other pages of your site
- Internal Linking - To create a link chain to other pages of your site · Using Featured Snippets to stand out in SERPs
- Crawling accessibility so that search engines can index your content for visibility
5. Free Marketing Tools to Boost your Business -
The Internet is full of free marketing tools that you may need when starting a business. You will get these tools for every business type and every budget. If your website is on WordPress, there are thousands of free plugins you can use to grow your business. The marketing tools will help you grow/expand your business and boost your sales. You just have to put some efforts into finding the tools that work best for you and your business.
- HubSpot’s Free Email Marketing – Building an email list is the most reliable way to communicate with your website visitors.
- Google Analytics – It tracks and reports website traffic and gathers valuable insights to identify causes and correlations.
- Google My Business – Get your business listed and make sure your local customers know where your store is located.
- Buffer – Simultaneously share your post on all social media platforms.
Keep pushing towards your goals
Apart from all the techniques and strategies, you have to keep working towards your goals if you really want to make your business grow. Have patience. Big things take time to build. With proper dedication and consistent efforts, you can grow the online presence of your business and make your online business successful.
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FAQs on How to Grow Your Online Business
1. How do I make my online business successful?
You can make your online business successful by taking the time to learn and evolve. You need to be persistent and stay focused on your goals. While doing business online, one has to stay on top of the latest trends in technology. All the websites and social media profiles should be optimized for your brand to make it successful.
2. How long does it take to grow an online business?
Launching a startup business can be done very quickly. But making an online business successful takes a lot of time and patience. Building an online business takes a lot of insight and decision making. In general, it takes at least 4 years to grow an online business into a real one. Sometimes, it can take around 6-10 years for any business to find its true success and footing in the market.
3. How can a small business increase online sales?
It’s difficult for any small business in its beginning stage to spend huge money to increase online sales. But some methods can help any small business to get good sales revenue without incurring heavy costs.
Your satisfied customers can provide a great value to the company in the form of testimonials. Offering Money-Back Guarantee of your product or service also provides a sense of safety to the customer, and he will be willing to purchase it for sure. Using social media for your brand is also an affordable yet best strategy for any small business to grow.
4. How to grow an online business on Instagram?
You can grow your online business on Instagram with an excellent strategy and consistent efforts. Build a strong Instagram following and engage your followers consistently. You need to share unique, attractive and informative content on your page and post it with the most relevant and popular hashtags on Instagram. Use strong Call to Action (CTA) in your bio or images that will make the followers reach your business. You just have to keep promoting to grow day-by-day with this most popular photo-sharing platform.
