10 must-have features for a successful eCommerce website

Do you want to take your business online? Then you must think about starting an eCommerce website. Starting the eCommerce website just for the sake of it will not be able to deliver any positive results to you. You need to make sure that certain elements and features are present in it. The presence of these elements and features can contribute a lot towards the success of your eCommerce website in the long run as well.

Here is a list of 10 such must-have features. You need to keep these in your mind at the time of getting your eCommerce website developed.

1.It should be user-friendly

As the first thing, you need to make sure that your eCommerce website is user-friendly. Here, you need to adhere to “KISS – Keep It Simple and Stupid”. You don’t need to sacrifice elegance in order to achieve simplicity in your eCommerce store. When you are trying to get something done online, you prefer to visit a website that provides a simple interface for it. Your customers would be expecting the same. Therefore, you need to make sure that the layout of your eCommerce website looks simple as much as possible.

2. It should be mobile-friendly

Most of the people in today’s world use their mobile devices to browse the internet. On the other hand, it has been identified that around 50% of online transactions are happening through mobile devices. When you have a responsive website, you will be able to cater to the needs of people who are accessing through their mobile devices. Hence, you need to be mindful of delivering the best mobile-friendly experience through your eCommerce website.

3. High-quality photos

Before purchasing a product from an eCommerce website, customers don’t have the opportunity to take it to their hands. Instead, they will be making the decision based on the photos that they can see. This is the main reason why you need to think about including high-quality photos and images on your eCommerce website. By doing this, you will be able to provide excellent assistance to the purchase decisions made by your customers. In addition to that, you will also be able to create a professional outlook on your eCommerce website.

4. Have a section to display customer reviews

Customers also prefer to go through reviews of other customers who have purchased the products, before spending their money to purchase. Due to the same reason, you need to have a section under each product offered by the eCommerce website to display previous customer reviews. Along with that, you should also encourage your customers to go ahead and leave reviews on the products that they purchase as well. Genuine user-generated customer reviews are in a position to create a massive impact on the overall success of your eCommerce website.

5. Add a wish list

You must think about getting a wish list for your eCommerce website as well. In most instances, people don’t have money to purchase all the products that they want from your eCommerce website. In such a situation, they prefer to add the products into a wish list. By doing this, you will be able to help them to come back and purchase the same product in the future. Due to the same reason, you need to think about integrating a wish list to the eCommerce website as well.

6. Display related items

Cross-selling and up-selling should also be taken into consideration at the time of designing your eCommerce website. They would tempt people to purchase more products. As a result, you can sell more items effortlessly and increase the profits that you generate from the customer. This is where you need to think about displaying related items with all the products that your customers purchase.

7. Have a shopping cart

It is extremely important to have a fully functional shopping cart on the eCommerce website as well. Your customers will be purchasing more than one product from your store in most of the instances. Therefore, you need to have a shopping cart. Otherwise, you will be forcing your customers to make individual purchases. This can deliver a frustrating experience because the customers have to spend lots of time to get their work done. Hence, you must think about integrating a shopping cart to the website. You should also apply some important return strategies so that the customer can manage their returns very easily without ant hassle.

8. Security features

You should never ignore security features at the time of getting your eCommerce website developed. There are a few essential security features, which must be present on your website. Out of those security features, the SSL certificate holds a prominent place. It can be used to create a secure connection between the website and the user. In addition to that, you should also think about getting two-factor authentication. This can deliver an extra layer of security, and your customers will be impressed with it.

9. Get multiple payment options

Instead of integrating a couple of payment options, you should give a lot of choices to your customers. You should get the traditional payment options such as cash on delivery and credit cards. In the meantime, you should also think about integrating advanced payment methods such as PayPal, Apple Pay, and other popular digital wallet related payment options. However, you need to think twice before you offer cryptocurrency payments, as they are not very reliable as of now.

10. Include a multi-touchpoint contact us page

Instead of getting an ordinary contact us page, you need to think about introducing a multi-touch contact us page for the eCommerce website. In other words, you should provide multiple methods for your potential customers to reach out to you. They should include email, phone, online forms, and even live chat if possible. This can help you to deliver superior customer service through your eCommerce store and receive outstanding results at the end of the day.

Share this article?

You Might Like This Articles